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Manufacturing Alliance Partners







A platform for manufacturers to share ideas, encourage innovation, work together to transform the image of manufacturing and target new talent.


We the members of the Waukesha County Manufacturing Alliance pledge to promote the advancement of manufacturing in the greater Waukesha County area. Our collective goal is to raise the image and awareness of manufacturing as a viable and prosperous career path, and to highlight the necessity of a strong manufacturing base in ensuring the security and opportunities for future generations. We will provide a forum to share and distribute information and provide connections to the exceptional resources in Waukesha County.

We will, in the spirit of cooperation and collaboration, engage in discussions and actions to drive the following initiatives: Best Practice Sharing, Cost Reduction, Risk Mitigation, New Business Development, and Improving the Perception of Manufacturing. These initiatives will be pursued in a manner consistent with ensuring the sustainability of our businesses as an on-going concern, while promoting the sustainability and prosperity of the communities in which we operate and live.

The Waukesha County Manufacturing Alliance serves as a platform for manufacturers to share ideas, encourage innovation, work together to transform the image of manufacturing and target new talent, in partnership with First Business Bank, Michael Best & Friedrich LLP, R&R Insurance Services, Inc. and Sikich LLP.


The Waukesha County Business Alliance and leading area manufacturers formed the Waukesha County Manufacturing Alliance in 2010 in response to the critical needs of our manufacturing employers. Manufacturing accounts for 20% of industry -- or 1 in 5 jobs -- in Waukesha County. An unstable economy, coupled with negative perceptions of manufacturing, has made it imperative that the group dispel the myth that American manufacturing is “dead.” The Manufacturing Alliance holds CEO listening sessions, programs, and manufacturing tours for external audiences – all highlighting that manufacturing is “alive and well” in Waukesha County and the region.

Schools2Skills Tours Continue Changing
Perceptions of Manufacturing


The Waukesha County Business Alliance’s Schools2Skills™ program continues to gain momentum - inspiring students, parents and educators, and changing perceptions about manufacturing careers. In two years, 700+ students have toured 24 manufacturers and Waukesha County Technical College, learning about the region’s high tech and innovative career possibilities.


The program gives Waukesha County students, parents and educators the opportunity to tour local manufacturers and see firsthand the innovative and advanced technology right here in Southeastern Wisconsin. Tours conclude at Waukesha County Technical College, where attendees learn about the education and career paths for these types of opportunities. Surveys demonstrate the program is working – participants indicate an improved perception of manufacturing after attending.

Taking Charge of the Manufacturing Skills Gap

Dream it. Do it. 

Wisconsin’s manufacturers are growing, thriving and doing exciting things with advanced technologies. They are also in need of skilled, dedicated workers. Through a collaborative effort called Dream It. Do It. Wisconsin, we’re determined to promote the many good-paying, technologically advanced careers available.


It’s important to reach young people at a critical time, when they’re charting their career direction. It’s vital to share the real story of manufacturing careers – good-paying positions, technologically advanced environments and strong growth prospects.


Dream It. Do It. provides resources for manufacturing career candidates, parents and teachers, built on a foundation of Manufacturing Ambassadors. Ambassadors are manufacturers who recognize their current needs for talent, want to attract and retain workers, and are willing to share resources (time, talent, treasure) to promote manufacturing careers. Together, we can grow the workforce of the future.


Discover more about the initiative at DreamItDoItWI.com.

Manufacturing Executive Council 

Kent Lorenz - Chair
President Midwest Region,
Ellison Technologies


Judie Taylor - Vice Chair
President, DUECO, Inc.


Cheryl Aschenbrener
Shareholder and Managing Director of Manufacturing and Distribution Services,
Sikich LLP

Dave Bahl Sr.
President, Weldall Mfg., Inc.

Larry Blanton
Senior VP of Sales & Marketing,
MetalTek International

Jeffrey Clark
President & CEO, Waukesha Metal Products

Mike Farrell
CEO, Sentry Equipment Corp


Bill Hegeman
President, SPX Transformer Solutions

Patrick Henderson
Director of Government Affairs, Quad/Graphics


Luis Hernandez
Owner, Urethane Systems Plus Inc


Eric Isbister
CEO, GenMet Corporation

Aaron Jagdfeld
President & CEO, Generac Power Systems

Bob Jung
President & CEO, Trico Corporation

Richard Kaiser
Partner, Michael Best & Friedrich LLP

Kim Korth
President & CEO, Dickten Masch Plastics

Nick Kroll
President/CEO, Aries Industries

Frank Maurer
Executive Vice President Commercial Sales,
R&R Insurance Services, Inc.

Mike Mills
General Manager, GE Healthcare

Bob Mortensen
Chief Operating Officer,
HUSCO International


Alan Petelensik
President, Power Test Inc




Joel Quadracci
President, CEO & Chairman,


Austin Ramirez
CEO, HUSCO International

Rick Steinke
VP of Manufacturing,
Sentry Equipment Corporation


Dave Vetta
President & CEO, First Business Bank


Brian White
President, GE Energy Waukesha gas engines





For more information on the Manufacturing Alliance, please contact Mary Baer.